Former NCT's Mark Establishes His Own One-person Agency

After a decade of building his name under the wings of one of South Korea's largest agencies.

Mark Lee (Lee Min Hyung) has officially begun a new chapter as an entrepreneur and independent creator through the establishment of his private agency, 'UPPER ROOM.'

This move is more than just a typical career transition; represents the evolution of an artist seeking to break free from rigid corporate structures to pursue a more authentic artistic identity.

The Conclusion of an Era

IMAGE CREDIT – SM ENTERTAINMENT 

It all began on April 3, 2026, when SM Entertainment released an official statement that surprised many.

The agency announced that Mark Lee had decided not to renew his exclusive contract.

April 8, 2026, marked the emotional finish line for all his activities as a member of NCT, including his involvement in the units NCT 127 and NCT Dream.

Throughout his 10 years with SM, Mark was known as the "engine" that never stopped.

However, in a moving handwritten letter to his fans, Mark explained that the time had come for him to "breathe in his own space."

He expressed immense gratitude for the unwavering support of his fans (NCTzens) and the guidance of his former agency, which shaped him into a world-class artist.

For Mark, the termination of this contract was not a farewell to music, but rather a process of rebirth.

The Birth of 'UPPER ROOM'

Just two months after leaving the comfort of the "idol" system, Mark returned to the mainstream on June 3, 2026, with the announcement of 'UPPER ROOM.'

Unlike many artists who establish agencies solely to manage their schedules, 'UPPER ROOM' is designed as a creative company and a multi-purpose platform.

Here, Mark takes on the significant responsibility of co-representative (Co-CEO) and lead creator.

Entering his late twenties, he appears ready to transition from being a "managed" artist to a leader who "manages."

'UPPER ROOM' is reported to focus on four main pillars: music production, video production, visual art, and performance innovation.

This indicates that Mark’s vision extends far beyond singing; he aims to be deeply involved in building visual aesthetics and total creative concepts.

The name 'UPPER ROOM' itself carries a profound philosophy.

According to the agency’s official statement, it symbolizes a gathering place for individuals with the same vision and frequency of ideas.

It is an "incubator" where creativity is not restricted by genre boundaries or purely commercial expectations.

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Personal Analysis

Why would a global star like Mark Lee choose to go independent while at the height of his popularity?

Industry analysis suggests that this is a trend of "artistic maturation."

In the large agency system, creativity often must pass through various filters to meet the needs of the group brand.

With 'UPPER ROOM,' Mark has veto power over every musical note and every frame of video produced.

Furthermore, his position as Co-CEO demonstrates maturity in business aspects.

He does not just want to be the face in front of the camera, but also the brain behind the scenes.

This move grants him full ownership of his Intellectual Property (IP), something that is notoriously difficult to achieve under giant agency contracts.

Support from Peers and Industry Response

Despite no longer being in the same group, the close bond between Mark and the other members of NCT remains intact.

Immediately following the announcement of 'UPPER ROOM,' his former bandmate, Chenle, was among the first to react positively on social media with supportive emojis.

This brief interaction had a significant impact on calming fan concerns regarding their relationship, proving that Mark’s departure from NCT was handled professionally and harmoniously.

Industry observers describe 'UPPER ROOM' as one of the most anticipated "one-person" agencies this year.

Mark’s ability to write lyrics, compose songs, and his exceptional rap skills serve as the core assets that will drive the company forward.

Future Outlook

With the establishment of 'UPPER ROOM,' the global arts community is now eagerly awaiting the first works to emerge from this creative "room."

Mark Lee is no longer just a member of a pop group; he is now the captain of his own creative ecosystem.

This transition marks a phase where he will be bolder in experimenting with new sounds and more personal narratives.